how we get the tea
Want to get to know your consumers on a more personal level and really get the Tea directly from them? We can get you there, whether it is in-person or online interviews or focus groups, or doing a more in-depth ethnography. We bring to life your consumer through their own experiences and language.
Love numbers and the comfort of knowing your data applies to a larger consumer population? We can run any quantitative project you may need to get the validation that your ideas are not off or, at worst, damaging to your brand.
Is your company new or just does not have an insights team or capabilities set up? Don’t know where to start? Let us help guide you with the tools, people, and partners needed to develop a robust insights program that keeps you directly connected to your consumers and potential consumers.
What is the TEa on Spill the Tea
Created in 2025 by Ian after a decade of working inside a primary research group of a top ad agency. Spill the Tea was created to provide a more flexible consultancy that can serve to get you the Tea you need without the politics of large agencies. Ian has worked with many Fortune 500 companies and on many top brands out there. He is flexible and dedicated to bringing your consumer to life in a deep and honest way that won’t just reduce them to numbers. Ian will bring out their individual stories as well as the profile of them as a whole using their language and how they identify.
Spill your TEa with us
Ready to Spill the Tea about your consumers? Please send through a note and we can chat about your project(s) and objectives. I look forward to chatting soon.